SKNYbottle

Most reusable bottles are designed around manufacturing constraints rather than how people actually carry water. SKNYBottle began with a simple question: what if the bottle was designed around everyday behaviour instead? The result was a slim, durable bottle engineered to fit naturally into bags and daily routines, creating a product experience that balanced usability, sustainability and design. As Co-Founder and Creative Director, I built the brand from first sketch to commercial launch, treating product, brand and experience as one connected system. From industrial design, prototyping, materials and manufacturing to visual identity, packaging, digital experience, editorial voice, campaign storytelling and art direction, every touchpoint was designed to reinforce the same idea. Working with cross-functional partners across Europe and Asia, I aligned sustainability, technical feasibility and design integrity into a unified creative pipeline. Alongside product development, I established scalable creative and operational systems that reduced design-to-market time by 40%, supported growth to 50,000+ monthly visitors and achieved 95% customer satisfaction. I also explored connected product concepts integrating sensing and mobile interactions, extending the brand beyond a physical product into a future-facing experience ecosystem.