SKNYbottle

As Co‑Founder and Creative Director of SKNYbottle, I built a design‑led consumer hardware brand around a simple idea: a bottle redesigned for how people actually carry water - flat, durable and made to move. From first sketch to commercial launch, I shaped an integrated product system spanning industrial design, prototyping, materials and manufacturing, treating product, brand and experience as one coherent whole. I defined the brand world across visual identity, packaging, digital experience, editorial voice, campaign storytelling and art direction - creating a cohesive ecosystem where every touchpoint reinforced the same idea. Working with cross‑functional partners across Europe and Asia, I aligned sustainability, technical feasibility and design integrity into a unified creative pipeline. Through structured creative operations, I reduced design‑to‑market time by 40% and supported growth to 50,000+ monthly visitors with 95% customer satisfaction. I also explored connected‑product extensions, integrating sensing and app‑interaction models to bridge physical and digital experience design - expanding the brand into a future‑facing experience system,