American Express Global Leadership Summit 2026

A self-initiated conceptual exploration created for American Express Global Business Travel, designed to demonstrate how I would approach the role of Associate Creative Director: translating a business challenge into a connected live, hybrid and digital experience. The concept explores how American Express Global Business Travel could help 1,000 global leaders navigate an AI-driven future. I developed The Next Frontier as a three-day leadership summit built around one organising idea: helping executives cut through complexity, identify the signals shaping the future, and leave with greater clarity, confidence and direction. My role covered creative strategy, narrative direction, experience architecture and visual systems across pre-event communications, digital platforms, arrival experiences, immersive environments, keynote sessions, breakout programmes, exhibition spaces and branded touchpoints. The project demonstrates how I approach creative leadership: defining the narrative spine, building scalable experience systems, and translating one idea into a cohesive audience journey across every touchpoint.