Creative Direction - FOI

As Creative Lead for the Festival of Inspiration, I shaped the experience architecture, interactive environments and design of a ten‑day cultural landmark welcoming 75,000+ visitors. My work unified masterplanning, audience movement, environmental storytelling and the integration of multimedia and immersive zones into one coherent creative system. The result was a high‑emotion, multi‑format experiential world - a spatial narrative that translated values into participation, presence and meaning. Praised by civic leaders, artists and visitors, the experience demonstrated how creative systems can scale across space, story and interaction to create impact at exceptional scale.